Freshness can be an elusive thing. Sometimes it takes real grit to find the freshest freshness. That's why we dispatched a SEAL team to collect it. Only later did we realize that they were a team of actual seals and far better divers than mountain climbers. At any rate, they made it work and we all learned something in the process. Relax With Lavender smells like a hike through the rugged backcountry in spring. That's about as manly as flower-tromping gets. Old Spice Men's Body Wash tells dirt and odor to go bother someone else. So bring the scent of your adventures home or smell like the adventures you haven't ventured yet. We won't judge. Just do you, guy.