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On Denali, you stare death in the face. But you’re close to the breath of life, which smells fresh, masculine and a lot like Old Spice Denali. That’s because our researchers have synthesized the molecule that is produced by the armpits when you rub pure Denali snow into them. Only instead of rubbing the snow in many times a day, you simply rub this on once and smell fresh for the entire life cycle of a gnat (equivalent to one human day).
