Enter a world where odour doesn’t stand a chance.

The Red Zone is a bleak, maze-like environment where lasers fire in random directions and the sky is always filled with lightning. Odour never dares enter the Red Zone. The Old Spice man, on the other hand, flourishes in the Red Zone, throwing touchdowns, doing recon and saving females from danger, all while smelling great.

• Puts your odour on 24-hour lockdown.

• Features a controlled scent release through the day and night, like one of those scent things you plug into the wall. Only this “plugs” into your armpits.